How To Get A Website For My Business
How To Get A Website For My Business
Set your goals for getting online.
Before you jump in and start creating a website, consider what you want to get out of it. Do you want to increase sales? Get more enquiries? Or maybe just provide your customers with more information about your products and services? Your answers to these questions will help you determine the structure and content of your website.
Determine what your customers want to know about your business.
Know who your customers are and what information they require. Do they want detailed descriptions about your product ? Are photos and images necessary? Ask your current customers for their opinion and then plan your website structure accordingly. Most good websites have the following basic pages:
- Homepage - provides a summary of what you do. Add photos and videos if you have them. Remember this is the one page all your customers will see, so spend time on this.
- Products and Services - show what your business is offering. Add information, photos and include pricing.
- Contact Us - give customers a way of contacting you directly. Add your phone numbers and email address. If you have a physical location, add your work address as well.
- About Us - tell customers about your business story, your team, mission, vision and values.
- Testimonials - adding quotes from satisfied customers help build your credibility.
Do some online research and learn from other businesses like yours.
Understanding what other businesses like yours are doing online can help determine what information to share on your website. It can also help you differentiate your offering from theirs. Identify your unique selling points and highlight them on your website.
Choose a website address.
Your website address, also called a URL or domain name, is your unique address on the internet. It is what people use to find you online, so choose your website address carefully, making it as close as possible to your real business name. When setting up your website you will be asked to choose a Woza Online sub-domain such as ActiveIncome.wozaonline.co.za where you decide what you want YOURBUSINESS to be called. Once your site has been built, you will also have the option to choose a custom .co.za domain name such as www.YOURBUSINESS.co.za. Your domain name should be as descriptive of your business as possible.
Get started.
Now that you have set your goals, outlined your content, done some research and chosen your website address, you are ready to set up your website in a few easy steps:
Step 1: Create a Google account (if you don't already have one). You will not be able to create your website without a Google account.
Step 2: Click on "Create your website now" and start by filling in the basic details about our business. Click "create site" to start building your website.
Step 3: Follow the guide. Click on "Let's start" and follow the step-by-step instructions to: Create the content on your home page: First impressions count - and your homepage is the first impression many visitors will get of your business, so invest some time in getting this right. Imagine your homepage as your online shop front. Make it clear what it is you offer, make it easy to access and make it attractive.
Choose a theme: With www.WozaOnline.co.za you have a range of design themes to choose from. Just select the one you like best and the tool will do the rest.
Add products and services: Put the full range of products and services that your company offers. You can insert images to communicate exactly what products you offer.
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